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True Grit Running Company is where Perseverance Meets Passion.  Getting to the finish line requires perseverance; but we also recognize that one cannot get to the finish line without having the passion to first get to the starting line.  We believe all runners have true grit, we just have the gear to help them show it.


6808 Rogers Avenue, Suite B
Fort Smith, AR 72903


You live here and play here…we do too!  We are active with the local run club, know local run routes, and support local races!  We can get you connected with other runners in the community—no matter your experience level–and get you exploring Fort Smith on foot!  We believe you can gain a deeper appreciation and a better understanding of your community when it isn’t going by you at 35mph.


“Love this place! I finally got a new pair of shoes from people who know their stuff and I couldn’t leave without a shirt!”

“Finally! A local shop dedicated to running with specialized expertise AND competitive prices. Well worth the visit if you’re from out of town. If you’re a Fort Smith runner, why would you shop anywhere else?!”
– Danny

I’ve known Melissa Vitale for several years, she is passionate, knowledgeable and enthusiastic about running and about Fort Smith. Great service and selection. Go get your run on!! Go get your running gear at True Grit!!
– Jim

Couch to 5K in 8 Weeks

When you're feeling out of shape or have been out of your gym routine for a while, training for a 5K can be an overwhelming task.  However, with the right approach, you can set small, attainable goals to help you achieve your desired destination.  The training plan...

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True Grit Running Company University

You can't be a great runner without the right education.  That's why True Grit Running Company wants to educate you through our series of True Grit Running Company University events. Our September 28th event will cover the topic, "Food is Fuel."  Join us at our store...

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